(Use of English: pt 2 open cloze) write your answers in the boxes
a hot potato
| 3. experts say french fry sales are likely to grow as the economy improves, they say consumption is unlikely to return to previous levels. Even some of the most enthusiastic french fry consumers say they've been cutting 4.. Many consumers have been bypassing $5 combo meals, which typically include fries and a drink, and 5. are ordering two sandwiches and a $1 drink from the value menu. McDonald's declined 6. comment for this story, citing the quiet period leading up to the company's earnings announcement Thursday. Ken Calwell, chief marketing officer of Dublin, Ohio-based Wendy's International Inc., said in an interview. "Over the last 10 years there has been a lot of new hamburger products that have 7. out, chicken sandwiches, dairy products, salads, new 99 cent (items). There's been innovation across the category. But there's been very little, if 8. , innovation across the french fry area.". The decline in fry sales has strained potato farmers, 9. have cut production and, in some cases, turned to growing other crops. "The potato industry has been affected 10. the economy — that's no secret," said Don Odiorne, of the Idaho Potato Commission. French fry sales are expected to improve in 2011 over last year. Still, it's a 11. way back to the peak of french fry consumption, and most experts don't think it will happen. Instead, some point to 12. products such as baked potatoes, potato pancakes and sweet-potato fries. "The desire for new is insatiable," Balzer said. Consumers are essentially saying, "Who's doing something new in the category for fried, because I'm waiting for it." Chicago Tribune |
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bonus
